Picea delivers customized automation, strategic digitalization, advanced safety systems, and end-to-end engineering solutions, designed to meet the unique demands of energy, manufacturing, and public sector organizations around the world.

Meet the Team

• Meet the Team

• 

  David He

  

  Co-Founder, Director of Sales

  David He

  Co-Founder, Director of Sales

  David He began cultivating his business acumen during his Economics master's program at Simon Fraser University. With three years at Univest Securities on Wall Street, David managed high-value business cases, focusing on digital transformation within the energy sector—an experience that laid a foundation for Picea's innovative direction. Now, as Picea's Director of Sales, David emphasizes tailored client engagement and strategic organization, ensuring alignment with each client's goals. His commitment to leveraging technology with curiosity and critical insight positions Picea at the forefront of industry advancements.

• 

  Alvin Wu

  

  Co-Founder, Director of Finance

  Alvin Wu

  Co-Founder, Director of Finance

  Alvin Wu holds a bachelor's degree in Finance and Economics from the Australian National University and a master's in Financial Engineering from Imperial College London. With expertise in financial modelling, quantitative analysis, and algorithmic trading, Alvin combines advanced analytics with deep market insights to effectively identify investment opportunities and manage risk. His cross-disciplinary approach extends to digital transformation, where he has spearheaded technology integration projects within the energy sector, implementing ERP, MES, and SCADA systems, alongside cloud solutions like AWS and Azure. Alvin's focus on digitalizing operational processes drives real-time monitoring, automation, and operational efficiency, positioning him as a critical asset for advancing corporate productivity and sustainable growth in line with dynamic market demands.

• 

  Eric Chen

  

  Co-Founder, Director of Technology + Operations

  Eric Chen

  Co-Founder, Director of Technology + Operations

  With a strong foundation and master's degree in Electrical and Computer Engineering from the University of Toronto, Eric Chen has brought his technical expertise and strategic insight from past roles at leading tech companies, including Nvidia and Amazon, where he managed large-scale, high-impact projects such as the Nvidia Shield and Amazon Athena. His work on integrating engineering and project management drove product innovation and operational excellence across these ventures. As co-founder of Picea, Eric leverages his experience in advanced technology and team leadership to spearhead innovative energy solutions for global markets. His commitment to fostering strategic partnerships and advancing technical capabilities enables Picea to broaden its international footprint and deliver transformative solutions in the energy sector.

• 

  Faris Y. (依孜江 · 依沙江 | فارس عيسى)

  

  Regional Sales Director, China + Central Asia

  Faris Y. (依孜江 · 依沙江 | فارس عيسى)

  Regional Sales Director, China + Central Asia

  Holding a master's degree in Business Management and Finance, Faris brings over 5 years of expertise in oil and gas sales and fracturing engineering. He has led high-value sales initiatives across China's Sichuan Basin and Central Asia, generating over $8 million in revenue annually. Faris specializes in advanced fracturing technologies—smart multistage fracturing, carbonate slow-acid fracturing, and nano-repair agents—achieving production efficiency improvements of over 60%. Fluent in Chinese, Turkish, Uzbek, Turkmen, and Kazakh, Faris plays a vital role in Picea's strategic expansion of oilfield services globally.

• 

  Hua Wang

  

  Director of Business Relations

  Hua Wang

  Director of Business Relations

  Holding a master's degree in Commerce from Sichuan Normal University, brings extensive expertise and a vast network within the logistics, energy, and industrial sectors. He has forged long-term partnerships with prominent logistics leaders like JD and SF Express, helping them secure and manage essential resources to strengthen their position. Hua also maintains robust connections with key energy and industrial firms, utilizing his exceptional communication and negotiation abilities to foster successful partnerships. His adeptness in project coordination and market expansion keeps him aligned with industry trends, allowing him to provide strategic insights that drive resource integration and sustainable business growth.

• 

  Harvey Zhang

  

  Director of Financial Strategy + Analytics

  Harvey Zhang

  Director of Financial Strategy + Analytics

  Harvey Zhang is a skilled finance and data analytics expert with a strong background in financial analysis, risk assessment, and audit project management. Holding a bachelor's in Finance and a master's in Data Analytics from the Australian National University, he honed his expertise at Ernst & Young, where he worked on major audit projects for prominent clients including Guanghui Baoxin, CCCG Real Estate, State Grid Sichuan Power, and various IPOs. Harvey's extensive experience with large-scale audits and complex financial assessments makes him a valuable asset in driving Picea's financial integrity and strategic growth.

• 

  Terry Liu Ph.D.

  

  Principal Technology Advisor

  Terry Liu Ph.D.

  Principal Technology Advisor

  Terry Liu holds a doctoral degree from Tsinghua University specializing in optimization control, reinforcement learning, and multi-agent systems. As the Principal Technology Advisor at Picea, Terry brings extensive experience from the AI sector, having founded a startup that received angel investment from top firms like MiraclePlus and K2VC. He has led collaborative projects with industry leaders, including Dongfang Electric Wind Power and the Nanjing Turing AI Research Institute. At Picea, Terry's expertise in operational optimization, data mining, and reinforcement learning shapes our technology strategy, driving impactful solutions in prediction and control for the energy and industrial sectors.

• 

  Alex Wu Ph.D.

  

  Optimization Engineering Lead

  Alex Wu Ph.D.

  Optimization Engineering Lead

  Alex is a highly skilled Ph.D. holder with a strong foundation in engineering and energy, recognized as a rising talent within Picea's engineering team. Her previous work includes streamlining Clinical Trial Unit setups to improve efficiency in healthcare operations and developing predictive models that supported the Australian Government Department of Health during the COVID-19 pandemic. At Picea, Alex brings her analytical precision and dedication to innovation to optimize digital solutions that enhance operational efficiency in the energy sector. Known for her ability to tackle complex challenges with a forward-thinking approach, Alex is instrumental in advancing Picea's mission of technological excellence and sustainable growth.

What is Picea's Core Business Focus?

Picea specializes in providing intelligent, data-driven solutions for complex industrial needs, with an emphasis on automation, safety, and customized engineering solutions for industries such as energy, manufacturing, and public sector clients. At our core, we are an engineering team that focuses on delivering high-performance solutions with operational efficiency, safety, and resilience.

How does Picea differentiate itself from other engineering solution providers?

Picea stands out by combining industry expertise with cutting-edge technologies like IoT, advanced analytics, and integrated safety solutions. Our approach is to work closely with each client to develop customized, project-based solutions that address their specific challenges.

Which Industries Does Picea Serve?

Picea works with a range of industries, including oil and gas, manufacturing, power generation, environmental monitoring and many more. We also provide services to public sector organizations and facilities needing reliable and secure digital solutions.

Can Picea's Explosion Suppression System Be Customized for Different Environments?

Yes, our Explosion Suppression and Fire Extinguishing System is fully customizable for various environments, with two additional variants to meet specific needs. The upscaled version is designed for extensive coverage, suitable for entire factory floors. It can be installed on the ceiling, similar to a traditional sprinkler system, but with faster response times, customizable high-risk hot spots, and options for suppression agents like gas, foam, or dry powder. The downscaled version, compact and approximately the size of a pencil case, is ideal for placement inside electrical boxes or control cabinets, providing targeted protection against electrical fires and short circuits in critical equipment. This adaptability ensures optimal safety across diverse industrial applications.

How Quickly Can the Explosion Suppression System Detect and Respond to a Fire?

Picea's suppression system has an extremely rapid response, with a detection delay of ≤40ms and an execution delay of ≤14ms, making the total response time under 100ms.

Can the Real-Time Seismograph System Replace Well Monitoring for Nearby Wells?

Yes, our system works on the surface and can serve as a much more cost-efficient alternative to neighbouring well monitoring, covering depths of up to 4 kilometres, which is particularly useful in operations involving hydraulic fracturing or carbon capture storage.

Does Picea Offer Customized Engineering Solutions for Specific Projects?

Absolutely. Picea specializes in project-based solutions that meet unique operational needs. Our engineering team works closely with clients to design, build, and implement solutions that fit their exact specifications.

What Is Involved in Picea's Project Development Process?

Picea's project development process involves thorough consultation, solution design, and implementation phases. We collaborate with clients from the initial concept to the final deployment to ensure that all solutions are precisely aligned with operational goals.

Can Picea's Technology Be Integrated With Existing Systems?

Yes, we design our solutions to be flexible and adaptable, allowing for integration with existing industrial systems, safety protocols, and monitoring platforms.

What Expertise Does Picea's Team Bring to Project Implementation?

Our team comprises specialists with advanced technical backgrounds in areas like AI, robotics, electrical engineering, digital modelling, data analysis, chemistry, and geology, led by experienced professionals with extensive industry knowledge. This expertise allows us to offer strategic, data-driven solutions to complex industrial challenges.

How Does Picea Ensure Quality and Reliability in Its Solutions?

Picea ensures quality through rigorous testing, industry-standard compliance, and ongoing optimization. Our engineering team applies the latest technologies and best practices to deliver reliable, effective solutions.

How Does Picea Support Sustainable Practices in Industrial Operations?

Our solutions promote sustainability by optimizing energy efficiency, improving safety, and enabling real-time data monitoring. This helps clients reduce operational costs, lower emissions, and minimize environmental impact.

Can We Purchase Standalone Products From Picea?

Yes, clients have the flexibility to purchase standalone products like our FT-IR gas monitoring systems and fire suppression technology or choose a fully integrated solution tailored to their specific requirements, with options for customization at any level in between.

How Does Picea Handle Customization Requests for Products and Solutions?

We work directly with clients to tailor products and solutions to their specific requirements, from hardware modifications to software integration, ensuring that each system fully aligns with operational needs.

What Support Does Picea Offer After Product Implementation?

Picea offers comprehensive support, including installation, training, and technical assistance. We also provide ongoing maintenance and support to ensure optimal performance and longevity of our solutions.

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